Writing

Most of my professional life has been spent shaping stories for other people — working as a television producer across factual and entertainment projects, often at scale, often at speed.

The essays collected here are slower, more personal. They’re reflections on making things in a distracted age — on craft, attention, analogue habits, creative discipline, and the small rituals that give shape to life.

Some pieces first appeared at Gents Café, a digital publication whose values around quality, restraint, and considered living align closely with my own.

If these essays resonate, I occasionally send out a short newsletter. By day, I work in modern media — TV, digital, AI, strategy.
By night, I make things slowly. Art. Photographs. Objects that last.

Work is digital. Life is physical. This is where the two meet. - Digital Days, Analogue Nights (Coming Soon) - You can join HERE.

Anthony Waldron Anthony Waldron

The Sign Had to Be Real

On judgment, creative instinct, and why knowing which tool to reach for is the skill nobody’s talking about.

There’s a piece in Fortune this week that stuck with me.

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Anthony Waldron Anthony Waldron

The Art of Captivating Conversation: Balancing Interest and Intrigue 

Walk into a bar or coffee shop and look around. Faces are lit by the pale glow of screens. Someone is nodding while their thumb scrolls. A laugh that lands half a second too late because the joke has to compete with a notification. A conversation that never quite gets going.

We are more connected than ever. But being completely engaged with someone has become rare.

And rarity, as ever, is what creates value.

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Anthony Waldron Anthony Waldron

Investing in Experiences: Why Memories Outlast Material Possessions

There’s a certain thrill in acquiring something new: a tailored jacket, a precision timepiece, the latest gadget. For a fleeting moment, it feels like happiness can be boxed, bagged, and brought home. But over time, even the most exquisite possessions lose their shimmer, settling quietly into the background of our daily routines.

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